The use of colour is used to represent Sheldon and his unique personality. The colour red has a connotation of energy excitement and drive to discover and succeed which is relevant to sheldons personality, like wise is the light blue which has connotations of trust, safety, acceptance and faith which is relevant to Sheldon's childish nature. The yellow represents his flair of optimism, his passion to succeed and his warmth as a character... it also matches the colour on his shirt. the reader of the big issue is often young therefore they are likely to know him therefore this creates a pastiche for the audience resulting in them feeling cleaver.
In addition the main image of the dennotationted crown has a connotation of royalty, and success but also superiority and arrogance. He is the "Geek who inherited the earth"
The denotation of the Flash tshirt has a Connotation of a childish, nerdy character who is obsessed by super hero's which would normally be looked down upon however this challenges this as he is proud and confident in his geeky self. Additionally the use of physics symbols makes the reader think of intellect, imagination and the vastness of space which has connotations of anything being possible.
The gaze denotes happiness, innocents, purity and other childish cheeky qualities which all represent the character and the show. this whole front cover promotes the show and gives it gratification for its success.
The format is not traditional which sets it apart from other magazines making it instantly recognisable so more people find it which is a marketing technique. This magazine is uncultured for a simplistic easy reading style which suits the youthful target audience which are viewers of big bang aged between 13-30.
The genre is a sitcom/ science comedy. "The geek who inherited the earth" This cover line represents the story inside as a man child of success. It also has connotations that he is loved by many people and it was never his aim to become so popular. He has done this accidentally. It also shows how being a geek is now popular and desirable.
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